Little Dresses for Africa is an organization that helps African children by providing them clothes made from pillowcases. The dresses are made and donated by people who want to help children in Africa.
The goal of the new strategy for LDFA is to create new identity and expand its campaign to the print media. The new logo uses two elements in two colors — a needle and thread that form the shape of Africa, as a metaphor for pillowcase dresses. The brochure conveys the LDFA’s message and sewing instructions for pillowcase dresses. With the new logo, website, and brochure, LDFA can attract more people’s attention and get more help.